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December 15, 2006

EarthLink likes bloggers

I work for EarthLink, and so long as I say the equivalent of "I'm speaking for myself and not on behalf of EarthLink," then the new company blogging policy says I can talk about EarthLink.

So. (Ahem.) These are my opinions, and I'm not speaking on on behalf of EarthLink. Magic!

EarthLink has been pushing into the blog space for a while. It started with the hiring of Dave Coustan more than a year ago as a company blogger. Dave runs Earthling, "an official EarthLink blog," which means that Dave is speaking on behalf of the company.

Dave and some other folks held a "Blogging Boot Camp" at lunch time today to get people familiar with the blogging policy. Dave has been collecting links to blogs written by EarthLink employees, and he says he already has 75+ blogs.

I think this is a wonderful idea. Lots of companies fear employees blogging about them, and attempt to control the message, which results in pain and bad feelings all around. Instead, EarthLink is actively encouraging blogging by employees - the reasoning being that they'd like to y'all to know that EarthLink is a company that is cool and is doing cool things. Sounds ok to me... At a minimum, it got me to post!